Simulate and Test Various Scenarios

siMMMulator can allow you to test out how your MMMs respond to various scenarios. For example, how would your MMM handle volatile changes in Cost per Impressions? How would MMMs handle changes in ad spend?

Quantify the Value of Innovations in your MMM

Test your current MMM with data you created from siMMMulator to help you understand how well your MMM can recover those ground truth ROIs we simulated the data on. Then, run your MMM with an improvement and see how much closer the improved model got to those ground truth ROIs.

Private and Kept on your Local Computer

All data simulated can be kept on your local computer and not sent anywhere. In fact, siMMMulator can be run without the internet (after it is installed).